Create the Perfect Promo Video: Entice Your Culinary Audience
A second-by-second guide to crafting a captivating promo video
A promo video is like a trailer for your cooking content. It's a video of 2 minutes or less on your cookbook's landing page that entices users to explore your recipes and cooking style.
To discover the ingredients for an attention-grabbing promo video, we've conducted thorough research, analyzing numerous cookbook promos. We've crafted a second-by-second guide to help you make your video both engaging and effective. Simply follow the steps below to create your perfect promo.
Our most important tip:
Keep it under 2 minutes. 90 seconds is ideal.
First 3 seconds
Cookbook Cover Image
Begin with a captivating slide showcasing your cookbook's cover image or branding.
This gives users time to maximize the video player and adjust the volume.
Next 20 seconds
Welcome and Creator Intro
Provide a concise, 1-sentence introduction which explains to potential learners why you're a trusted and skilled chef.
Tip: Consider including clips where you speak directly to your audience. If needed, you can use your phone's camera.
Next 20 seconds
Highlight the Benefits
Describe the benefits of your cookbook and what users will achieve after going through it.
Offer specific examples of cooking skills and culinary insights they'll acquire, rather than abstract concepts.
Good example:
"With the help of this cookbook you'll be able to confidently create healthy gourmet dishes."
Bad example:
"This cookbook helps you master gourmet cooking."
Next 20 seconds
Talk About the Structure
Note: Optional but still recommended for non-sectioned cookbooks.
Explain how your cookbook is organized and list (without details) sections, the key recipes and cooking topics covered.
Avoid overwhelming viewers with too much information. Focus on what you'll teach without diving into specific recipes just yet.
Next 15 seconds
Paint a Picture of Your Ideal Learner
Imagine the ideal chef who would benefit most from your cookbook.
Think about:
- Roles → What are some roles this persona plays in their professional and personal life?
- Hopes & fears → What are some goals this persona wants to achieve? What worries this persona?
- Challenges → What challenges does this persona face when trying to achieve their goals?
Results: "I designed this cookbook for passionate home cooks who aspire to master gourmet cuisine without the complexity."
Last 10 seconds
Thank You & Call to Action
Call the student to enroll in the cookbook!
Tip: Upload your preview to any social media platforms you use to drive more traffic